Webinar: Insights For Change

Our CEO, George Zdanowicz recently delivered a webinar to stakeholders across a variety of Queensland Government departments as a part of a series organised by Queensland Government Procurement.

George’s topic was Leveraging Insights to Drive Change, where he left the audience with four key takeaways:

  1. The importance of empathising with our audiences when trying to solve social problems

  2. Segmenting audiences for better understanding of key groups

  3. Using this empathy-informed understanding to design solutions to address key audience groups

  4. Looking to solve problems upstream

A recording of George’s webinar can be accessed here

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