Our research approaches are designed to drive actionable insights and behaviour change for some of Australia’s leading commercial and government organisations across a number of areas
 

Understanding and measuring the Customer Experience (CX)

• Customer Experience research

  • Customer Experience & Journey (Touchpoint) Mapping and tracking

  • Customer Value Measurement (CVM) satisfaction, loyalty and advocacy

  • Advocacy, Promotion and Word of Mouth

• Cancelled Customer, Churn & Defection research

Branding and Communication

• Brand strategy, development and tracking research

• Communications evaluation and development

• Campaign evaluation

• Sponsorship research

Social Research, Behaviour Change and Evaluation

• Formative understanding, strategic design & testing, evaluation

• Social research

• Behaviour change

Online Insight Communities

• Insight communities

Strategic and Tactical Research

• Product and service development including choice modelling and concept testing

• Market & customer segmentation studies

• Pricing and affordability research

• Usage and attitude research

• User-based design

• Community and stakeholder research

• Social media monitoring and analysis

• Business to business research