The Enhance Research team is made up of passionate, inquisitive research professionals with a unique blend of agency, client-side and academic research experience. Our team are driven to deliver actionable insights for our clients.

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George Zdanowicz

CEO

George has over 24 years' experience in the Australian market and social research industry, having held senior positions on both the client and agency side.  His unique experience delivers a high-level capability to design research and drive strategic action.  His expertise in leading the design and outcomes of hundreds of research projects give him a unique insight into the critical factors driving research success.

George is a Qualified Professional Market Researcher (QPMR) and a Fellow of the Australian Marketing Institute (FAMI) and Certified Practicing Marketer (CPM). He is also the current Treasurer of the Association of Market and Social Research Organisations (AMSRO).

When not in the office George can be found on a plane or pursuing the nobility in suffering on his bike in the hills of South East Queensland.

Connect with George on LinkedIn

  Debbie Smith  - Senior Research Director  Debbie has been a researcher for over fifteen years and is highly skilled and experienced with knowledge across all areas of the industry.    Debbie is both a qualitative and quantitative researcher and has conducted over 500 focus groups and hundreds of in-depth interviews, as well as designing and managing hundreds of quantitative surveys.   Her particular interest and experience has been in conducting social and behaviour change research and community-based social marketing (CBSM) initiatives particularly for Government, water and energy utilities.  

Debbie Smith - Senior Research Director

Debbie has been a researcher for over fifteen years and is highly skilled and experienced with knowledge across all areas of the industry.  

Debbie is both a qualitative and quantitative researcher and has conducted over 500 focus groups and hundreds of in-depth interviews, as well as designing and managing hundreds of quantitative surveys.   Her particular interest and experience has been in conducting social and behaviour change research and community-based social marketing (CBSM) initiatives particularly for Government, water and energy utilities.  

  Joanne Brassington  - Senior Research Director  Jo has a research, marketing and communications background working in both client-side and agency roles. She has worked with a diverse range of clients from both private and public sectors across business and consumer research including brand tracking, product pricing and development, customer and employee satisfaction. She is passionate about understanding her client's business and delivering meaningful, usable and inspiring research.

Joanne Brassington - Senior Research Director

Jo has a research, marketing and communications background working in both client-side and agency roles. She has worked with a diverse range of clients from both private and public sectors across business and consumer research including brand tracking, product pricing and development, customer and employee satisfaction. She is passionate about understanding her client's business and delivering meaningful, usable and inspiring research.

  David Costa  - Manager, Research Operations

David Costa - Manager, Research Operations

  Brenda Fitzsimon  - Senior Research Consultant

Brenda Fitzsimon - Senior Research Consultant

  Kristy Madders  - Senior Account Manager

Kristy Madders - Senior Account Manager

  Daniel Moroney  - Senior Research Consultant

Daniel Moroney - Senior Research Consultant

  Asma Qureshi - Senior Research Consultant

Asma Qureshi- Senior Research Consultant

  Jennifer Lisson  - Programming Manager

Jennifer Lisson - Programming Manager

  Alex Anthoness  - Senior Research Analyst

Alex Anthoness - Senior Research Analyst

  Allie Dunn  - Research Analyst

Allie Dunn - Research Analyst

  Ted Roffey-Mitchell  - Research Analyst

Ted Roffey-Mitchell - Research Analyst

  Catherine Anderson  - Research Assistant

Catherine Anderson - Research Assistant

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