Our Team


George Zdanowicz


George has over 24 years' experience in the Australian market and social research industry, having held senior positions on both the client and agency side. His unique experience delivers a high-level capability to design research and drive strategic action. His expertise in leading the design and outcomes of hundreds of research projects give him a unique insight into the critical factors driving research success.

George is a Qualified Professional Researcher (QPR) and a Fellow of the Australian Marketing Institute (FAMI) and Certified Practicing Marketer (CPM). He is also the current Treasurer of the Association of Market and Social Research Organisations (AMSRO).

When not in the office George can often be found on his bike suffering in the hills of South East Queensland.

Connect with George on LinkedIn


Debbie Smith


Debbie has been a researcher for over fifteen years and is highly skilled and experienced with knowledge across all areas of the industry.

Debbie is both a qualitative and quantitative researcher and has conducted over 500 focus groups and hundreds of in-depth interviews, as well as designing and managing hundreds of quantitative surveys. Her particular interest and experience has been in conducting social and behaviour change research and community-based social marketing (CBSM) initiatives particularly for Government, water and energy utilities.

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Emily Cho


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