George has over 24 years' experience in the Australian market and social research industry, having held senior positions on both the client and agency side. His unique experience delivers a high-level capability to design research and drive strategic action. His expertise in leading the design and outcomes of hundreds of research projects give him a unique insight into the critical factors driving research success.
George is a Qualified Professional Market Researcher (QPMR) and a Fellow of the Australian Marketing Institute (FAMI) and Certified Practicing Marketer (CPM). He is also the current Treasurer of the Association of Market and Social Research Organisations (AMSRO).
When not in the office George can be found on a plane or pursuing the nobility in suffering on his bike in the hills of South East Queensland.
Connect with George on LinkedIn